MARKETING EXPENSE Definition

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MARKETING EXPENSE see SALES & MARKETING EXPENSE.

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FORWARD LOOKING STATEMENTS, within the meaning of the U.S. Private Securities Litigation Reform Act of 1995,are statements made that are not historic and are thereby predictive. You can identify forward-looking statements by use of the words 'believe', 'expect', 'anticipate', 'intend', 'estimate', 'assume', 'project' and other similar expressions that predict or indicate future events and trends or that do not relate to historical matters. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

EFFECTIVE TAX RATE is the net rate a taxpayer pays on income that includes all forms of taxes. It is calculated by dividing the total tax paid by taxable income.

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